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Salesforce Marketing-Cloud-Consultant Preparation

Exam Name: Marketing Cloud Consultant

95 Total Questions
Oct 14, 2019 updated
  • Exam Code: Marketing-Cloud-Consultant
  • Certification Provider: Salesforce
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95 Total Question Oct 14, 2019 Updated
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Salesforce Marketing Cloud Consultant Exam Details
Technology Cloud Managed Services
Audience Cloud Network Expert
Related Certification(s) Salesforce Marketing Cloud Consultant Certification

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Salesforce Marketing-Cloud-Consultant Exam Major Topics

  • Provided Sith a Set of Business Requirements, Determine What Additional Information is Needed to Design the Tecommended Solution
  • Provided With a List of Branding and Creative Strategies, Probe for Additional Information That is Needed to Recommend an Appropriate Solution
  • Given a Scenario that Includes Customer Information About Subscriber Acquisition, Management, and Attrition, Utilize This Information to Select Solution Components
  • Analyze Customer Data to Determine the Appropriate Data Model (for Example; List Model, Data Extensions)
  • Given a Scenario, Determine the Appropriate Solution for Given Requirements Considering Technical Expertise of Personas
  • Given a Customer Scenario, Identify Which User Stories are Appropriate to Use for Accessing Marketing Cloud, Determine the Fators to Consider When Scaling the Solution
  • Articulate How Data Construct will Drive One-to-One Messaging and Content/ Explain the Purpose of IP Warming and Make a Recommendation Based on Customer Needs
  • Understand the Prerequisites to Consider Prior to Starting a Marketing Cloud Connect Configuration/ Compare and Contrast Triggered and Scheduled Interactions
  • Understand How to Send an Email to a Contact, Lead, Campaign, and Report Via the Sales/Service Cloud and Marketing Cloud
  • Summarize Send Logs, Including When/Why to Use it and How to Create and Manage/ Summarize Send Logs, Including When/Why to Use it and How to Create and Manage
  • Understand How Sales/Service Cloud Data in the Marketing Cloud Can be Segmented/ Compare and Contrast Standard Reports, Data Views, and Tracking Extracts
  • Explain the Various Data Objects in the Marketing Cloud (for Example; Data Extensions, List Model, Data Retention Model,Publication Lists, Suppression Lists)
  • Understand Available Data Types, Retention, and Template Options When Building a Data Extension/ Implications of a System Being Database of Record
  • Understand How Data is Retrieved Within a Relational Data Model (For Example; Basic SQL)/ Understand How Cardinality Impacts Data Modeling
  • Summarize How to Use Data Designer to Incorporate Data Source into Contact Builder/ Explain the Role and Capabilities Within Contact Builder
  • Given a Customer Scenario, Select the Appropriate Workflow that Meets the Business Requirement (for example; import, segmentation, email send)
  • Explain the Various Ways to Individualize Email Content/ Explain Various Marketing Cloud Email Technologies
  • Compare and Contrast the Ways to Individualize Content, Such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows Function

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